Couvrir l’ensemble des mots clés pertinents pour un business peut être un vrai challenge pour les annonceurs. Selon Google, 15% des requêtes effectuées sur son moteur de recherche chaque jour sont inédites. Ainsi, des campagnes Search même très bien menées et...
En ce début d’année, il est encore temps de se fixer des objectifs pour 2019. Peut-être s’agit-il de mettre en place des leviers que vous ne connaissiez pas l’année dernière, de processus que vous pourriez simplifier ou de nouvelles technologies que vous voudriez...
Le search doit aujourd’hui faire partie intégrante de vos dépenses publicitaires. Petit rappel pour les novices, le Search Marketing comprend diverses « techniques publicitaires permettant de promouvoir la visibilité d’un site Internet sur les pages de...
Sept ans après Google, Bing offre enfin aux annonceurs la possibilité de mettre en valeur leurs hôtels sur le réseau de recherche avec Bing Hotel Ads. Qu’est-ce que Bing Hotel Ads? Bing Hotel Ads est une interface de réservation d’hôtels vous permettant...
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